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Digital Marketing

Performance Marketing: A Quick Overview

Performance Marketing: A Quick Overview

3/24/21 4:15 PM

 

Digital marketing encompasses a range of different specializations. It isn’t uncommon to feel a little overwhelmed and at times confused about what they all mean for a business or marketing team in the grand scheme of a well-planned strategy. In the same way that organic search, email marketing, pay-per-click, and media buying are understood to fall under the umbrella of digital marketing, performance marketing is a key segment to consider, as well.

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6 Tips for Using Emojis in Social Media Marketing

6 Tips for Using Emojis in Social Media Marketing

2/3/21 11:20 AM

 

Introduction

The first emoji created in 1999 had humble beginnings with only 176 original icons. Today, that number has skyrocketed and has long since surpassed 3,000. They are more than a millennial fad and have become commonplace in our daily communication both socially and professionally. According to a report from Emogi, 92% of the online population use emojis daily.

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