First Media Blog

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First Media Marketing Team

Quick Guide to Digital Advertising

5/17/21 4:02 PM

 

Making sure your advertising budget is being put to good use and maximized is an important component of a business’s overall marketing initiative. Whether you are in the initial stages of exploring options for your business and curious about where to focus your efforts, or evaluating new strategies in digital advertising, we have created a quick guide to better inform you about the array of digital advertising possibilities and when they are best employed. 

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Performance Marketing: A Quick Overview

Performance Marketing: A Quick Overview

3/24/21 4:15 PM

 

Digital marketing encompasses a range of different specializations. It isn’t uncommon to feel a little overwhelmed and at times confused about what they all mean for a business or marketing team in the grand scheme of a well-planned strategy. In the same way that organic search, email marketing, pay-per-click, and media buying are understood to fall under the umbrella of digital marketing, performance marketing is a key segment to consider, as well.

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6 Tips for Using Emojis in Social Media Marketing

6 Tips for Using Emojis in Social Media Marketing

2/3/21 11:20 AM

 

Introduction

The first emoji created in 1999 had humble beginnings with only 176 original icons. Today, that number has skyrocketed and has long since surpassed 3,000. They are more than a millennial fad and have become commonplace in our daily communication both socially and professionally. According to a report from Emogi, 92% of the online population use emojis daily.

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