First Media Blog

Black Friday is right around the corner and shoppers are already gearing up for the larger-than-life sales.

Of course, this year will look a little different due to the pandemic. Although malls have already reopened, most brands will likely hold their sales online to provide customers with a safer shopping experience.

And now that this American tradition has become a worldwide phenomenon, customers overseas are looking to get in on the shopping action as well and will be paying close attention to any online stores that offer international shipping.

Making sure your advertising budget is being put to good use and maximized is an important component of a business’s overall marketing initiative. Whether you are in the initial stages of exploring options for your business and curious about where to focus your efforts, or evaluating new strategies in digital advertising, we have created a quick guide to better inform you about the array of digital advertising possibilities and when they are best employed. 

Over the past year TikTok has exploded in popularity. The app’s growth was expedited by long periods in quarantine, and it continues to be a leader in the social media space. Users of all ages have found a corner of TikTok to claim, and that is one of the reasons your business should be taking advantage of the app’s potential. 

Digital marketing encompasses a range of different specializations. It isn’t uncommon to feel a little overwhelmed and at times confused about what they all mean for a business or marketing team in the grand scheme of a well-planned strategy. In the same way that organic search, email marketing, pay-per-click, and media buying are understood to fall under the umbrella of digital marketing, performance marketing is a key segment to consider, as well.

Social media is an ever-changing platform, we totally understand that it can feel like a full-time job just trying to keep up with times. That being said, we grabbed six (6) TEDx/podcasts we thought you could pick up a trick or two from.

We're sharing 20 FREE resources to help you level up your digital marketing toolkit. Whether you're running a PPC campaign, managing content marketing campaigns or simply looking to learn something new, you'll benefit from these resources.  

What is a hashtag, you ask? A hashtag is a word or phrase preceded by a hash or pound sign (#), used to identify messages on a specific topic. Hashtags are one of the most effective social media tools used to stay relevant, target an audience, generate conversation, and/or build your brand’s identity.

One of the most effective tactics in a successful social media strategy is oftentimes to analyze or follow the competition. The goal isn’t to copy and paste what they are doing, but there are some important lessons to be learned, nonetheless. Below we have highlighted ten things your competitors can teach you about social media.

Introduction

The first emoji created in 1999 had humble beginnings with only 176 original icons. Today, that number has skyrocketed and has long since surpassed 3,000. They are more than a millennial fad and have become commonplace in our daily communication both socially and professionally. According to a report from Emogi, 92% of the online population use emojis daily.