We're sharing 20 FREE resources to help you level up your digital marketing toolkit. Whether you're running a PPC campaign, managing content marketing campaigns or simply looking to learn something new, you'll benefit from these resources.
1. Neil Patel
To become better, we must seek out those who have already mastered what it is we are trying to improve. Neil Patel is an industry leader whose website is a one-stop treasure trove of great advice. The comprehensive blog and free training will boost your digital marketing skills. Whether you are looking to brush up on your knowledge of SEO, Content Marketing, Social Media or Online Marketing, Patel’s website should be your first stop.
2. Google Skillshop
It doesn’t take long as a digital marketer to learn that Google runs many of the most important and equally helpful tools to provide insight into marketing efforts. What you may not be aware of, is Google provides free online product training and certifications for many of its beloved products so that you can improve your expertise and find more success as a digital marketer. Google Ads, Analytics Academy, Google My Business, and more, are all available on the Skillshop platform.
3. Facebook Blueprint
Facebook is the leader in social media advertising so brushing up on your skills and expanding your understanding of the platform ensures you will move your business forward. Facebook Blueprint is a helpful resource that provides free courses and online training and certifications, so that you can get the most out of their marketing platforms.
This versatile design resource will quickly become one of the most important tools in your arsenal as a digital marketer. You name it, Canva will make it look professional. There are endless template options to choose from for all of your content needs – from social graphics, to presentations.
Many digital marketers do not have a budget for original brand photography or purchasing countless licensed images. Unsplash is the best royalty-free, stock image site available. They have beautiful images that are easily searchable and ready to compliment your marketing efforts.
Oftentimes digital marketers need a .png file in a pinch. Sometimes putting effort into cutting out the background of an image or graphic in Photoshop is time consuming, and the return on investment for the time spent is not extremely high. Remove.bg will quickly allow you to accurately remove backgrounds from headshots or products, so that they can be repurposed on a website or graphic.
7. Hemingway Editor
You have a lot to say, but the attention span of your audience is short. Your writing needs to be as precise and effective as possible, in as few words as possible. Hemingway Editor is a free tool that promises to improve the readability of your writing, to ensure it is bold and clear.
The fast pace of digital marketing today can sometimes mean a typo or two slip through into the final copy. Before hitting send or publish, Grammarly is a great resource to have installed on your system to proofread all your content. Avoiding the occasional typo will not only make your content better, you will also seem more professional.
9. Keywords Everywhere
Digital marketers simultaneously understand the importance of SEO, but also that keyword research can be time consuming. Keywords Everywhere turns your query on Firefox or Chrome into a list of possible related keywords, with just one search.
10. Answer the Public
Content currently rules but from time-to-time digital marketers may find themselves asking questions about what their audience finds valuable. Answer the Public provides important insights into the most searched questions your customers have. Be the one to provide them a great answer through your marketing efforts!
Competitor research is a valuable component of any digital marketing strategy. SimilarWeb empowers users to search and gain insights into any website's statistics & strategy. You will become a better digital marketer by learning how the competition is leveraging content, paid search and other key components of their website.
12. Built With
Paying attention to user experience (UX) on your website can pay dividends in the long-term if it is meaningful enough to convert visitors to customers. Built With allows digital marketers to analyze some of the best websites available, or investigate the competition’s website to identify ways to enhance your own.
Hashtags are an important tool for growing your audience on social media or connecting with potential customers. MetaHashtags produces quality hashtag suggestions with helpful metrics to ensure you get the right combination for your Instagram posts.
TikTok is more than a platform for the latest dance trend. it is an under the radar knowledge base that every digital marketer should be leveraging to grow– both professionally and in business. Find a few industry leaders to follow, and soak up the tips and suggestions to improve your own skills.
15. Google Search Console
After investing time into building your website, don't forget to monitor its performance. Google Search Console is invaluable for the insight it can provide. It is the best resource to understand where your website and its pages are appearing in search, what keywords are increasing traffic, and access crawl data, so that you can optimize your content and website.
Take the guesswork out of finding your target audience. With a simple search, SparkToro identifies your customers’ biggest influences and where to reach them. The best part is you can even analyze your competitors’ followers and audience to gain important insights to help you grow.
17. Hubspot Academy
Another great resource for online tutorials and digital marketing certifications is Hubspot Academy. Some of their popular courses include digital advertising, building a strategy on social platforms, email marketing, and other digital marketing staples.
18. Sprout Social
Streamlining your social post planning, publishing and reporting is possible with Sprout Social. Manage all of your social profiles from one convenient place, and even on-the-go with Sprout’s functional mobile app. Use the insights from their advanced reporting capabilities to learn ways to improve your strategy on social and connect with your audience.
19. Facebook Audience Insights
Facebook is the industry leader in social advertising because they have acquired lots of data on their customers. Audience Insights grants you access to this data and allows you to explore your target audience in greater depth with demographics overviews and other lifestyle traits. By leveraging this resource, your content will be optimized to connect with your existing customers and others like them.
20. Google Trends
We mentioned it before but the world moves fast and the best digital marketers need a quick and efficient way to stay up-to-date on the latest trends and news. Google Trends lets you know what the world is talking about at a glance, so you are able to comment on, share or participate in timely topics that can get your business noticed.
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