First Media Blog

Performance Marketing: A Quick Overview

Performance Marketing: A Quick Overview

3/24/21 4:15 PM

 

Digital marketing encompasses a range of different specializations. It isn’t uncommon to feel a little overwhelmed and at times confused about what they all mean for a business or marketing team in the grand scheme of a well-planned strategy. In the same way that organic search, email marketing, pay-per-click, and media buying are understood to fall under the umbrella of digital marketing, performance marketing is a key segment to consider, as well.

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6 Tips for Using Emojis in Social Media Marketing

6 Tips for Using Emojis in Social Media Marketing

2/3/21 11:20 AM

 

Introduction

The first emoji created in 1999 had humble beginnings with only 176 original icons. Today, that number has skyrocketed and has long since surpassed 3,000. They are more than a millennial fad and have become commonplace in our daily communication both socially and professionally. According to a report from Emogi, 92% of the online population use emojis daily.

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TikTok vs. Instagram Reels: Tips for Marketers

TikTok vs. Instagram Reels: Tips for Marketers

1/26/21 12:46 PM

 

Article by: Madelyn P.

Hit the “Whoa!” There’s a New TikTok Rival?!

Anyone familiar with social media marketing has probably figured out that TikTok is much more than an app with dance tutorials for Gen Z. In fact, social media giant Facebook took that notion and pounced on it. The corporation launched a TikTok competitor late last year called Instagram Reels.  

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10 Tips from an Internal Recruiter - from the resume to the [virtual] interview

10 Tips From an Internal Recruiter

1/21/21 3:07 PM

 

Resumes are not only a summary of your professional experience, they are also the source of stress for many people looking to enter the workforce or make a career pivot. Recruiters are notoriously known for spending less than a minute viewing a document that has probably taken hours for the candidate to write--and this is because recruiters have developed a way to review the hundreds of applications they receive every day more efficiently. Below are some tips from our Lead Recruiter & Talent Team Manager on how you can make a resume that meets the happy medium of being informational and enjoyable to read.

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